The concept of the project envisions a paradigm shift in the attitude of community from Not In My Backyard (NIMBY) syndrome to In My Backyard (IMBY) habit. In other words enable the community to ‘segregate and dispose the waste at the source itself’ is the core theme of the project. Creative and effective awareness, systematic implementation and enhanced community support are the real ways out for the problems of wastes. A social and structural transformation can be triggered by strengthening community participation and public-private partnerships.
The entire project may be encapsulated like this: Follow the concept ‘Charity begins at home’. Hence, the project extends the idea that waste is generated by human beings and they are also liable to manage it. More scientifically, waste management is the Extended Producer Responsibility (EPR) and it is a strategy that is intended for the integration of all costs related with products across their life cycles into the market price of the product. The Polluter Pays Principle suggests that in case of waste leading to any impact on the environment, the polluting party is held responsible and the party needs to pay for it. The waste management refers to the need for a waste producer to pay for proper waste disposal. In other words, it should be understood that the waste management is not the sole responsibility of Municipality, but every individual can and is ethically responsible to manage the waste one could generate.
Greening – the last phase of this project intends to create a replicable model for Public Private Partnership (PPP). In addition to the strategy ‘Green hour’ for creative awareness, this PPP for managing unanimated places, streams and drains and greening public places envisage sponsorship from private enterprises and individuals.
The scope of work is now focusing on Tiruvalla municipality and gradually it will cover the entire Central Travancore, particularly the area where the holy river Pamba is flowing. In other way, the project will initiate on a pilot basis in a specific ward, in MACFAST and thereafter it can be implemented in the whole municipality, so that a trial and error method will help to fill all the lacunas in the implications.